Please see below a posting by The Color Management Group from InfoFlex. If you are in the area, please see us at Booth 433.

NEWS RELEASE

FOR IMMEDIATE RELEASE

BRAND OWNERS AND PRINT PROVIDERS BENEFIT FROM SCHAWK’S

ENTERPRISE PRINT QUALITY (EPQ) SOLUTION AUTOMATED BY

MEASURECOLOR FROM COLOR MANAGEMENT GROUP

Simplifies the Process of Entering, Presenting and Delivering Instrument and Visual Attributes

San Jose, CA (February 28, 2012) – A partnership between MeasureColor, the Color Management Group (CMG) and Schawk, Inc. now offers print providers a simplified way to collect and deliver print and color metrics through Schawk’s Enterprise Print Quality (EPQ) Solution while delivering print providers immediate feedback on quality measures.

The Schawk EPQ Solution is a scalable enterprise-class print quality control system that captures data directly from print providers—from a single location or from multiple print locations globally—to improve print quality throughout the packaging supply chain. This customizable print quality communication platform offers tighter color controls and simplifies the process of entering, presenting and delivering instrument and visual attributes. By standardizing these variables, print providers can improve their performance and help brand owners achieve greater brand consistency, improved print quality and faster time-to-market.

The Schawk EPQ Solution captures instrument and visual data from the print provider to monitor printer performance. The range of scoring criteria that was established covers objective measurements, and calibrated subjective evaluations. Because the tools are web-based, they are available to all members of the brand owner’s supply chain. This multiplatform system is already in place at some of the world’s largest consumer products companies.

The Schawk EPQ Solution enables brand owners to:

• Clearly communicate quantifiable standards to printers

• Create a database of print provider information

• Assure brand consistency by focusing on key print performance metrics

• Deliver predictable results with continual improvements

• Allow printers to compare print quality at single or multi-facility operations worldwide

 CMG was engaged by Schawk as a color-critical partner to innovate a better data collection system using MeasureColor as a key component. CMG helped articulate and specify Schawk’s requirements to the MeasureColor engineering team that took certain visual metrics specifically designed for the Schawk EPQ solution into consideration.

According to Stephen Kaufman, Chief Technology Officer at Schawk, Inc., “We believe that MeasureColor has the best tool to connect the end-user spectrophotometer with an elegantly simple and actionable user interface at press, and then to integrate this data into an enterprise quality hosted data model and scoring system.”

Added Kaufman, “I am confident that the Schawk EPQ Solution will not just serve the needs of our clients and print partners today, but will also set the standard in the supply chain management tools required to achieve consistency in brand colors globally, in the years to come.”

Lida Jalali Marschke, co-founder and Managing Director of the Color Management Group, the exclusive distributor of MeasureColor in North America, stated: “We are excited to assist Schawk in their efforts to help printers reduce color variations—sometimes while materials are still being produced. MeasureColor software, when coupled with the Schawk EPQ solution, can deliver a rapid ROI.”

Added Jalali Marschke, “With MeasureColor, electronic results are transmitted directly to Schawk in real time, reporting print quality results before the job ships.”

MeasureColor is a fully database-driven system where every user automatically works with common color standard information including references, spot colors, jobs, and tolerances. There are no separate files to load or save and no need to exchange data between multiple third-party applications.

MeasureColor offers key advantages when compared to other methods of collecting and reporting print quality data:

• MeasureColor can report all color data, whether from proofing, digital, flexo, offset, and other print processes in a modular process, rather than from one specific printing niche, thereby saving the cost of purchasing and integrating numerous software programs.

• All data is stored centrally—and controlled—on a printer’s client-server platform and is completely accessible by authorized users, from anywhere in the world

• Data supporting any standard can be collected from all popular measurement devices from a wide variety of vendors, allowing print providers to use the measurement tools they prefer. The easy-to-use MeasureColor software also supports traditional metrics, such as density, grey balance, ink trap, etc.

“Industry performance shows that a particular press run fluctuates over production, necessitating measurements to verify conformance to customer specifications. Automating the process not only eliminates errors, but also allows a press operator to observe any deviations and make adjustments during a printing run—something that can’t be done with manual data delivery systems,” notes Dan Uress, Chief Technology Officer at MeasureColor Inc. “CMG and the Schawk’s EPQ Solution have helped MeasureColor extend our reach in U.S. and across North America. CMG’s representatives in the U.S., and globally, are expert color management specialists who truly appreciate our technology.”

The customized version of MeasureColor designed to Schawk’s print quality standards, enables print providers to use one application to communicate directly with the measurement instrument, while also permitting operators to enter visual, non-measurable data, such as registration, opacity, and defects related to production and prepress. The Schawk EPQ solution gives print providers the flexibility to use virtually any data collection system. Using MeasureColor takes only 90 seconds, allowing print providers the opportunity to assess data quickly and make adjustments to the press while the job is still running rather than reviewing data, “after the fact.”

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About the Color Management Group

Founded in 2003, the Color Management Group is a growing worldwide “think tank” consortium of certified consultants, technicians and resellers. The Color Management Group offers members the ideal environment for sharing and developing technical ideas and concepts, and working together to improve the industry. Empowered by Color Management distribution, the Color Management Group has access to a growing portfolio of best-in-class graphic arts solutions. Armed with technology, the Color Management Group members provide pre-sales consultation, product sales, integration, training, and technical support for all color management solutions, including the latest G7™technologies. The group’s alliance companies bring years of experience supporting its global customer base, strengthening the group’s relationship with leading vendors. CMG members hold myriad technical and industry certifications including G7Expert™, FIRST Level I and II, G7 PCC™, as well as host a broad array of

About MeasureColor, Inc.

MeasureColor (www.measurecolor.com), a member of the Color Management Group, is a recognized leader in the measurement and evaluation of all types of materials needing accurate color control. The company includes experts in color measurement, including quality control and color formulation, starting with conception thru final customer acceptance. MeasureColor also specializes in the IT of color communications, helping multi-national corporations to design and implement hardware and software solutions to meet their needs. This includes the MeasureColor Suite of programs that helps printers meet and exceed customers’ requirements from concept, to proof, to production. In addition to the products we sell, our team conducts training classes around the country for both small and multi-national companies. We have had training manuals published and complimented by DVD based instruction. Students can also be tested and monitored so that the company is sure that the employees are learning the concepts we are presenting.

Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 25 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit www.schawk.com. Follow Schawk on www.brandsquare.com and twitter.com/BrandSquare.

Greenville, South Carolina. February 23, 2012…. MeasureColor announces the availability of our new Printability Test Suite module at Drupa 2012.

Printers will always be in need of being in control of their color, and printing according to recognized international standards such as ISO 12674 OR GRACoL. Up to now managing this task has been very difficult, because every ink and substrate combination print differently.

At Drupa 2012 MeasureColor will be launching our new and improved Printability Test Suite. MeasureColor will now enable printers to make a complete print analysis before the final print production run. This will take all of the guesswork out of color quality, as the unique MeasureColor Print ability Test analyzes the exact color behavior for any given ink and substrate combination. Our new module works for all print processes and only takes a few minutes to measure the data and analyze the status of a specific ink/paper/press combination. We then clearly present the optimum tolerance level of this combination.

MeasureColor Pro and Packaging editions will now calculate the closest color match and density. It determines the optimum density value and density bandwidth of any specific ink/substrate combination, thus predicting the exact color performance of the ink of choice on the selected substrate. This will enable printers to determine the optimum ink layer thickness to print according to the specified quality standard, in wet or dried ink conditions. MeasureColor uses this information to optimize print quality automatically, even in combination with closed loop color control systems.

MeasureColor was established in 2009 and is based in Greenville South Carolina. The company is known for its innovative graphic arts software and providing the industry with cutting-edge solutions to daily problems. Our products are recognized world by more than 300 installation.

For more information please contact Norm Uress, at 864–370–2990 or visit our website at www.measurecolor.com. Please visit our stand at Drupa at location 70D16 located in the Innovation Park.

There is been much discussion on which is the proper scale or measurement value to use when correcting an ink on press. For many years, or even the majority of the time that we have been printing ink on paper, pressman have reached for their densitometers to check this variable. We all know that a densitometer is basically a color blind device and is only measuring how much ink is on the substrate and not giving us very much help as to whether the ink is the right color or not.

Over the last few years there has been a tremendous push to get printers to use a scale that is more accurate for both color and intensity than just a simple density value. Many printers have begun to use L a b or L c h values instead of the traditional density value. On the surface this would appear to be a much more accurate method because the pressman would be using values that indicated more than just the intensity of the color printed. However this method also can create a problem.

 Let me discuss one of the most common real-world examples of trying the control a printed sample using L a b or L c h values. If we were to print a standard process yellow on a white paper or board, this seems like a fairly straightforward operation. However this combination of ink and substrate can be very misleading when checked just using the L value. For example, I printed a full strength process yellow and then cut the ink 50%. In measuring the L value of this 50% cut, there is only a 0.6 dL difference between the 2 samples. To make the example more dramatic I then cut the 100% process yellow ink to only 10%. There now is only a 0.8 dL difference between the 2 samples.

So for this 90% cut in the full strength yellow ink, we are only seeing a 0.8 difference in the L value. This could be very misleading to a pressman as he sees a relatively small change in L for a very large difference in the yellow ink.

The place that this change in the yellow ink strength really shows up is in the chroma value. For the sample that I cut in half the change in the chroma value is -7.27. For the ink sample cut by 90%, the change in the chroma value is -24.73. From this example I hope it is easy to see that making a change based on chroma would have much more influence than making the change based on lightness. There are other parts of color space were different behaviors are encountered and it would be nice for software to assist the printer in making the right decision based upon where they were in color space.

To help solve this problem, MeasureColor has developed ChromaPLUS technology. This technology looks at what part of color space that the inking question resides and helps predict what the right correction would be based on either the L, c, or h value. We believe that this technology will greatly assist the printer in making the right corrective action.

When we first discuss this technology with our customers, many of them are skeptical in its application. But it usually does not take very long before we are contacted and a success story is related to us. The ChromaPLUS technology is included in all levels of MeasureColor and we believe is a tremendous help in the pressroom over any other commercially available systems.

George Adam, President of TECHKON USA, explains, ”The advent of closed loop color control and continuous color monitoring during the print job ensures the best possible prediction of what to expect on press. TECHKON engineers designed the SpectroEdge® spectrophotometer to ensure the highest press productivity while maintaining accurate color.”

The TECHKON SpectroEdge® spectrophotometer represents a significant advance for printers looking to substantially increase productivity while lowering production costs. It is also the ideal extension to TECHKON hand held and scanning instruments that include:

TECHKON SpectroDens® – a highly accurate spectrophotometer and easy-to-use densitometer.

TECHKON SpectroPlate® – a high resolution digital microscope that measures dot percentage, screen angles, and dot gain transfer curves for traditional offset or process-less, chemistry-free printing plates.

TECHKON SpectroDrive® – a device that scans entire ink zone control strips in seconds while simultaneously sending spectral and density measurement data wirelessly to a PC running TECHKON Expresso® software.

George Adam adds, ”All TECHKON products use the same spectrophotometer engine. This proven technology ensures the TECHKON hand held SpectroDens and the TECHKON scanning SpectroDrive® and TECHKON RS800 produce the same reliable readings as the in-line SpectroEdge® spectrophotometer. Our customers can depend on our products to demonstrate excellent inter-instrument agreement.”

About TECHKON

TECHKON GmbH is a leading manufacturer of densitometers, spectrophotometers and software solutions for the graphic arts industry with more than 27 years of experience in the development and manufacturing of color measurement systems. Due to their easy handling, accuracy and reliability, TECHKON devices are used worldwide in all sectors of the printing industry. TECHKON is located in Königstein, Germany and has offices in Japan and the US.

Visit Techkon in Booth #7356 at Print 09 to see the new TECHKON SpectroEdge® spectrophotometer.